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Why is everyone entering the BPC industry?

Sarahh Oberoi

29 May 2026 — 1 min read
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Why is everyone entering the BPC industry?

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Men, Here's the Skincare Talk You Never Got.

Men, Here's the Skincare Talk You Never Got.

I was sitting with a group of guy friends when one of them turned and asked me something simple: what does an actual skincare routine look like for a man? Not a joke question, he meant it. So I asked what he currently does. "Honestly? I just wash my

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Game, Set, Match: Decoding Beauty at Wimbledon.

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The first women allowed to play Wimbledon showed up in corsets. This was 1884 ankle-length white dresses, hats pinned in place, and faces bare by law. Not written law. The worse kind. Makeup belonged to actresses, a tan meant you worked in a field, and everyone simply knew it.

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Hair Oiling Went Viral in the West. Now It's Being Sold Back to Us.

Hair Oiling Went Viral in the West. Now It's Being Sold Back to Us.

I was on Nykaa this morning and a hair oil stopped me mid-scroll: ₹4,950 for 100ml. Fable & Mane's HoliRoots — Editor's Pick badge, 1,388 ratings, sitting in the Luxe section like it was born there (checked 9 July). I opened the ingredient list

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Why Your Foundation Doesn't Match Your Neck

Why Your Foundation Doesn't Match Your Neck

There is a specific moment of panic that happens right after you finish your makeup. In your room mirror everything looks seamless, and you walk out the door with absolute confidence. Then you catch your reflection in a car window, or a phone selfie in natural sunlight, and your face

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