You did not decide this. The wellness industry did. And it has spent the last decade building a very convincing case that looking and feeling your best is not just your responsibility in fact it is everyone's. Including the people who cannot yet walk. Including the ones who
The skincare industry has spent decades telling women what their skin needs. It has spent roughly the same amount of time handing men a blue tube and calling it a day. In India, that blue tube usually contains the same formula as its pink counterpart. Different fragrance. Darker packaging. Same
There is a very specific kind of betrayal that happens every June. You reach for the perfume that made you feel like yourself all winter, spray it on, walk outside and within twenty minutes it is either completely gone or so loud that you become the reason someone opens a
On 13 January 2026, Commission Regulation (EU) 2026/78 was published. By May 1, any cosmetic product containing one of 18 newly classified CMR substances — carcinogenic, mutagenic, or toxic to reproduction — became illegal on European shelves. No transition period. No grace window. Pull the product or reformulate. This is not
